# Exclusivity clause

Source: https://contracko.com/pt/glossario/clausula-de-exclusividade

# Exclusivity clause

A provision committing a party to deal only with the other for defined goods, services or territory.

## Definição

An exclusivity clause obliges a party to source from, sell to, or deal exclusively with the other party for a defined product, service, customer group, or territory. It provides commercial certainty and protects investment, but because it restricts who the parties may trade with, it is scrutinised under competition law. The Dutch cartel prohibition and TFEU article 101 limit exclusivity that appreciably restricts competition, subject to block exemptions for vertical agreements.

## Exemplo

> Under the exclusivity clause the distributor may sell the brand's products in the Benelux and source them from no other supplier.

## Porque é um risco para a empresa

An exclusivity clause limits a party's ability to diversify: a customer locked into a single supplier is exposed if that supplier underdelivers, exits the market, or is acquired. A supplier granting broad exclusivity may forgo significant revenue from other customers. If an exclusivity clause is void under competition law, the party relying on it has no contractual recourse and may have structured its entire commercial model around an unenforceable restriction.

## Como gerir

- Define the scope of exclusivity precisely: product, territory, customer group, and duration.
- Carry out a market-share analysis before agreeing: the vertical block exemption requires both parties below 30%.
- Include performance obligations on the exclusive party (minimum purchase volumes, active selling obligations) so exclusivity is conditional on real commitment.
- Set a review mechanism so exclusivity can be renegotiated if market conditions change materially.
- Obtain legal advice on the competition-law position before agreeing to exclusivity in markets where either party has significant share.

### Como o Contracko ajuda

Contracko's AI analysis identifies exclusivity obligations, their scope, and any linked performance conditions during contract review, adding them to the obligations summary. The repository makes it easy to see across a contract portfolio which exclusivity commitments are currently active and when they expire.

## Referências jurídicas

- [Mw art. 6 Dutch Competition Act: prohibition of restrictive agreements Direito neerlandês](https://wetten.overheid.nl/BWBR0008691)
- [VWEU art. 101 TFEU: prohibition of anti-competitive agreements Direito da UE](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex:12012E/TXT)

Salvo indicação em contrário, as referências remetem para o direito neerlandês (Burgerlijk Wetboek, o Código Civil neerlandês); os instrumentos da UE, como o RGPD, aplicam-se em toda a UE. Esta é informação geral, não constitui aconselhamento jurídico. Outras jurisdições tratam estes conceitos de forma diferente. Verifique o texto em vigor e a sua situação com um advogado qualificado.

## Relevante para

[Retalho e Grossista](https://contracko.com/pt/setores/comercio-retalhista-grossista)[Indústria Transformadora](https://contracko.com/pt/setores/fabricacao)[Franchising](https://contracko.com/pt/setores/franchise)

## Cláusulas relacionadas

- [Exclusivity Clause](https://contracko.com/pt/biblioteca-de-clausulas/clausula-de-exclusividade)
- [Non-Compete Clause](https://contracko.com/pt/biblioteca-de-clausulas/clausula-de-nao-concorrencia)
- [Purchase Obligation / Minimum Take](https://contracko.com/pt/biblioteca-de-clausulas/obrigacao-de-compra)

## Termos relacionados

- [Non-compete](https://contracko.com/pt/glossario/nao-concorrencia)
- [Supplier non-compete clause](https://contracko.com/pt/glossario/clausula-de-nao-concorrencia-do-fornecedor)
- [Purchase obligation (minimum take)](https://contracko.com/pt/glossario/obrigacao-de-compra)
- [Framework agreement](https://contracko.com/pt/glossario/contrato-quadro)

### Nunca mais perca um prazo contratual

- A IA encontra as datas de renovação e aviso prévio
- Os riscos e obrigações são apresentados automaticamente
- Os lembretes ajudam-no a agir antes que as datas passem

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Conforme com o RGPD. Encriptado. Nunca utilizado para treinar IA.

## Perguntas frequentes

Questões comuns sobre este termo.

- **Q:** Are exclusivity clauses allowed under competition law?
  **A:** Often yes, especially under the vertical block exemption, but exclusivity that appreciably restricts competition can be void under Mw article 6 and TFEU article 101.

- **Q:** How does exclusivity differ from a non-compete?
  **A:** Exclusivity channels dealings to one partner, while a non-compete bars competing activity altogether. The two are often combined.

- **Q:** Can a party terminate for breach if the other side deals outside the exclusivity?
  **A:** Yes, if the exclusivity obligation is a material term and the breach is sufficiently serious. The contract typically also provides for an injunction and a damages claim. Establishing and quantifying the loss can be complex when the exclusive market is shared.

- **Q:** What performance obligations typically accompany an exclusivity clause?
  **A:** Minimum purchase volumes, sales targets, active promotion obligations, or a best-efforts obligation to develop the market. These ensure the exclusive party delivers real commercial value in exchange for the restriction.

- **Q:** Can exclusivity be granted for an unlimited territory?
  **A:** Broad territorial exclusivity (such as global or EU-wide) is permissible if it satisfies competition-law requirements, but attracts greater scrutiny. Very large territories combined with high market shares are unlikely to benefit from the block exemption and require individual justification.

## Veja estes termos nos seus próprios contratos

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